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Whole Caboodle of Affiliate Marketing
In the early days of the web, electronic commerce was viewed just as an advertising toy. But now-a-days, web has emerged as an integral part of both the online and offline business. According to a report, In UK affiliate networks have generated £ 2.16 billion in the year 2006. Further an investigation conducted by a British research firm in the year 2007 revealed that affiliate marketing has generated revenue of £3.13 billion. However, all these estimates are for UK alone, but that does not mean that other places lag behind. It is now a fact that affiliate marketing is definitely a "money making machine". According to a survey done by e-consultancy retailers of UK, among 239 merchants 95 per cent of them believe that affiliate marketing is a cost effective tool.
In affiliate marketing apart from retail, gambling and adult sectors; gaming and broadband sectors are the ones which are pawing in most of the money. Even the telecommunication, finance and travel sectors are looting in heaps of money through affiliate marketing. Affiliate marketing is also getting affected with the increase in interactive online communities and upcoming technologies which form a part of Web 2.0. This has enabled the affiliates to make money as the new media has allowed better communication between the advertisers and the publishers.
Today, Most of the affiliate programs use compensation methods to share the revenue such as cost per sale in which the publisher earns commission on the basis of every sale made through his resource. However, Only 19 per cent of the affiliate programs use methods like cost per action. There are many ways to find affiliate programs which can help you in increasing your revenue. Some of these ways are the affiliate programs directories and affiliate networks that provide a common stage for the publishers and the advertisers. You can also take reference for an affiliate program from the targeted website. Most of the websites have titled links such as "affiliates", "referral program" or something like "web masters" that offer you affiliate programs.